What It Adds

• Sophistication and Approachability

• Readability and Legibility

Why It Works

For this Creative Lab feature, we are focusing specifically on Atkinson Hyperlegible. Developed by the Braille Institute, this brilliant font enhances readability and accessibility for all users.

Accessibility and usability are essential considerations for any brand with a digital presence. Beyond color contrast, performance, page speed, animation, and ARIA labels, the choice of typeface plays a crucial role in ensuring that your content can be experienced equally by everyone. Atkinson Hyperlegible exemplifies how thoughtful design can create a more inclusive and engaging user experience.

The Value

With typeface options like Atkinson Hyperlegible, which prioritize readability and legibility, brands can achieve a balance of sophistication and approachability. For organizations rooted in inclusivity and driven by empathy, this is a design element that should never be overlooked.

As a brand looking to connect genuinely with audiences and users, incorporating design elements like Atkinson Hyperlegible into their brand will establish an identity that balance functionality, inclusivity, and beauty—proving that accessible design can be engaging and accessibility.

Discover more about this groundbreaking font and the incredible work being championed by the Braille Institute. You can also see Atkinson Hyperlegible in action on the Proven website and case study, part of a brand and website redesign by DEEO.

The Impact

• Improve User Experience (UX)

• Build Brand Loyalty

• Increase Audience Base

• Create a Memorable Brand Identity

• Enhance Credibility and Trustworthiness

• Strengthen Emotional Connection with Customers

• Boost Visual Accessibility