Proven
A new identity. A new website. A new name.
The journey to becoming Proven.
Proven (previously PRI) approached DEEO to revitalize their brand identity. As a team passionate about innovation and empowering mission-driven organizations, they needed a refreshed identity that captured their expertise and vibrancy. Together, we crafted a new brand and website that reflects their energy, showcases the quality of their work, and emphasizes their commitment to making a positive impact.
Services
Brand Strategy
Brand Identity
Website Strategy
Wireframes & UX
Website Design
Website Development
Animation
timeline
7 months
Brand Strategy
Our approach to the new Proven brand focuses on identifying the key values and attributes that elevate them as trusted partners capable of tackling complex, holistic strategic challenges for their clients. We highlight their versatility and adaptability, consistently tying these qualities to the team's dedication and focus to deliver exceptional work. At its core, we define the new brand by three pillars: the team, the work, and the clients.
New Wordmark
The design of the new wordmark is strong and can stand on its own across digital platforms. With Proven we convey confidence, professionalism, and expertise.
Accessible Typography
To underscore Proven's brand values of empathy and compassion, we chose Atkinson Hyperlegible as the primary typeface. Developed by the Braille Institute, this font enhances readability and accessibility for all users, aligning perfectly with a brand focusing on inclusivity.
Versatile Color Palette
The color palette is versatile, offering a range of primary and secondary options that establish vibrancy and reflect the team's lively personality while prioritizing accessibility and contrast. The addition of Paper White pays homage to Proven's publishing roots, evoking a sense of nostalgia.
Strong Visual Component System & Strategy
Proven’s new component system strongly emphasizes and features impactful visuals and bold statements highlighting Proven’s expertise and energy—allowing Proven to communicate its story clearly and compellingly.
Animations
The animations throughout the website incorporate subtle movements in the gradient backgrounds, adding depth to the design. The custom-designed icon sets represent Proven solutions and highlight the versatility of the approach to their work. These animations add a layer of sophistication to the overall experience, creating a more engaging connection with users.
Flexible CMS
The new Proven website is built in Contentful. Chosen for its ability to handle custom functionality, flexible page structures, reusable components, and an intuitive editing experience. This platform enables Proven’s development team to efficiently manage daily updates and implement significant enhancements with ease. Over time, Contentful will continue to grow and evolve with Proven's needs, providing a solid foundation for future growth.
Get in Touch
Curious what it’s like to work with us?
Through curiosity and exploration, we work closely with our clients to uncover what makes them unique and bring to life creative work they truly love and are proud of. Let’s chat.
hello@deeo.studio
