ORSA Credit Union
A digital experience that isn’t about chasing trends but building trust.
DEEO joined ORSA (formally CFCU) to build something rare: a digital experience for a financial institution that centers around compassion, empathy, and community. This project wasn’t just about listing services or pushing promotions. The new site needed to tell a story. One that empowers members by providing access, education, and tools for lasting financial confidence.
Services
Discovery
Website Strategy
Wireframes & Prototypes
Website Design
Website Development
Collaborators
Web Development
Elevating Brand Identity
It quickly became clear during the early stages of discovery that our strategic approach needed to emphasize values rarely seen in traditional banking. This insight became the foundation for a web experience that felt distinct and reflective of CFCU’s values and purpose.
Our strategic decisions were grounded in empathy and a deep understanding of user needs. We broke from industry norms and focused on creating an experience that prioritized both services and storytelling. This website needed to provide helpful, utility-based content—locations, services, tools—while also telling a deeper story. It is a conduit for building personal connections and establishing trust. From the very first interaction, it creates a sense of belonging, comfort, and credibility, no matter where a user is in their journey.
"Partnering with DEEO on our brand and website redesign was a great experience thanks to Monica and Yianni’s strategic insights and creativity. They guided us through a deep brand discovery, helping us clarify and articulate our identity in a way that feels both authentic and forward-looking. The result—a beautiful, compelling new brand and web experience—exceeded our expectations. We are grateful for their expertise, collaboration, and commitment to excellence."
Pete Mackey, Ph.D
President & Founder, Mackey Strategies
