CI Renew
Capturing purpose and momentum in a brand moving with the future of energy.
In collaboration with our creative friends, adeo, we built a new brand and website for CI Renew, a pioneering solar energy company leading the way in renewable energy solutions—and in need of a visual identity that aligned with their strategic vision.
Services
Brand Identity
Website Strategy
Website Design
Website Development (Framer)
Motion Design
Collaborators
Brand & web strategy
Brand Identity
The new brand focuses on creating a modern visual system, leaning heavily towards a minimalist aesthetic—a deliberate decision to convey CI Renew’s dedication to clean energy.
The color palette is light, airy, and vibrant. While the system draws from tones traditionally associated with sustainability, we introduce additional colors to expand the palette, reflecting CI’s commitment to progress and their innovative approach within the energy landscape. The typography selection further enhances the design’s impact, creating a strong and substantive visual identity.
Logo
The new CI logo moves intentionally away from a structure and style that is overtly predictable, towards a mark that is confident, refined, and uncluttered—and boldly reinforces CI Renew’s brand identity.
With the balanced integration of the “C” and “I,” we convey strength and structure through symmetry, which is further emphasized by the use of a strong, clean typeface. The color combination on the logo creates a sense of energy and vibrancy. Together, color and typography convey confidence and professionalism, reflecting CI Renew’s strong presence as leaders in the renewable energy sector.
We introduced several logo variations to establish adaptability and versatility across the brand application. The logo works across multiple color combinations and backgrounds to support a brand that needs room to evolve and adapt across multiple applications.
Website Design & Development
The new website for CI Renew is sleek and streamlined. Our approach to building out the entire system—from design to UX to functionality—prioritized ease of use. The decisions we made focused on intuitively guiding users through their experience, providing answers and information effortlessly.
Components and page structures were built with two content strategies in place. For project pages and case studies, we had to feature imagery prominently, paired with an emphasis on facts and results. For more narrative pages focused on expertise and experience, we introduce design elements that add depth and dimension without a heavy asset requirement.
The CMS is Framer, a platform we love for its ability to meet content editors where they are. You don’t have to be a website expert to make content adjustments—an intentional decision by our teams to ensure that as CI Renew evolved, the website could grow in lockstep with them.
Design System
Our approach to the brand application focused on establishing visual continuity. The goal with the CI Renew brand is to convey professionalism and approachability while building credibility and trust. The new design system establishes a strong framework in which any messaging will create impact and further echo CI Renew’s distinctions, experience, and expertise.
We intentionally blend several design elements—space, structure, motion—to generate a feeling of momentum throughout the overall system, elevating CI’s commitment to making meaningful progress in the solar energy space. By introducing custom design and animations, we bring a sense of energy and rhythm to the entire experience.
