AMZ Atlas
Elevating a brand to amplify confidence, expertise, and market leadership.
AMZ Atlas came to DEEO with a unique challenge: refine a brand and build a new website within a few weeks that was polished, substantial, and impactful. Create a new design system and digital presence that elevates and builds momentum for a team establishing itself as a leader in the 3P market.
Let’s get it.
Services
Brand Refinement
Website Strategy
Website Design
Website Development
Custom Animations
timeline
2 months
Collaborators
website development
Brand Refinement & Vision
The consensus across the board was that the AMZ Atlas brand and web presence needed to connect and resonate with the type of clients AMZ had its sights set on. We had to move past a static and predictable approach and incorporate elements that felt more dynamic and commanding. The design had to feel polished, modern, and convey confidence.
The refined brand introduces an extended typeface selection and color palette to incorporate depth and create a brand that is more comprehensive and substantial. The updated system provides versatility and flexibility, keeping the brand fresh and engaging across applications while maintaining consistency and building audience recognition. The AMZ Atlas design is sharp and balances assertiveness with approachability.
Custom Graphics and Animation
The opportunity to create something truly unique presented itself as our teams began to discuss asset management. AMZ Atlas trusted us to explore ways to creatively expand their brand application into a more substantial and cohesive system.
Working with limited brand assets, DEEO knew that creating custom assets and animations would further establish a brand presence that felt more compelling and unique. We introduced a custom 3D animated globe and various animated graphic treatments representing AMZ Atlas’s expertise and approach. These elements add dimension and impact without distraction, further amplifying the brand and giving AMZ Atlas a more polished system.
Website Design & Development
From the start, AMZ Atlas made it clear their new website had to be user-friendly, easy to edit, and instantly convey their experience and expertise.
Streamlined and efficient—that was the name of the game. We built the new website in Sanity, a platform that allows for easy content management while supporting a more diverse design system. We introduced a content strategy and user experience to keep users moving, meeting their needs quickly, and answering their questions clearly.
AMZ Atlas needed to showcase their comprehensive and strategic approach with clients, so we prioritized a user experience that used succinct, bold statements to highlight their understanding of complex challenges. We weave insights and expertise throughout the overall experience consistently building credibility, and further reinforcing the narrative that AMZ Atlas is the leader in empowering brands to navigate the complex world of selling on Amazon.
