adeo.
A visual identity that breaks convention.
From the start, adeo approached this project with openness and trust, giving us the freedom to push boundaries and explore new possibilities. Through a collaborative process, the brand and website evolved into something bold, intentional, and entirely its own.
Services
Brand Refinement
Website Strategy
Website Design
Website Development
Generative AI
Photography
timeline
3 months
Creative Vision
With a clear and shared understanding of what truly represents the adeo brand, our teams aligned on the direction needed to shape a refined brand and visual identity—one that authentically reflects their intelligence, skill, expertise, and innovative thinking.
The brand balances artistic innovation with a relaxed, candid energy. It embraces curiosity, boldness, and a willingness to challenge existing frameworks while maintaining a sense of confidence and sophistication. It pulls users in, inviting them to explore, challenge assumptions, and break away from the expected.
Elevating Ideas
Our teams made a deliberate choice to emphasize and elevate the ever-evolving ideas and insights at adeo. Unlike most agencies that lead with “Here are our services,” we lead with “Here are our ideas,” reframing how audiences engage with the website and interpret the brand—spotlighting the energy of a team where creative thought thrives.
By purposefully integrating editorial content structures throughout the website, we spotlight not just case studies but the early-stage concept thinking. The blog takes a different approach, presenting adeo’s narrative across multiple mediums, showcasing leadership’s cutting-edge insights, and reinforcing the agency’s role as a thought leader in the creative space.
Generative AI
Our teams collaborated and explored the potential of Gen-AI imagery to shape adeo's evolving visual language. By leveraging AI tools like Midjourney and Runway, we crafted a dynamic aesthetic that reflects adeo’s commitment to pushing ideas forward. We deliberately blend realism and conceptual design, ensuring the visuals defy conventional expectations and challenge users to rethink what an agency should look and sound like.
Website Design & Development
The website was the final piece—designed as a flexible system to showcase both adeo’s strategic thinking and creative work. Every component is built to elevate not just the outcomes, but the thought process behind them—the strategy that drives success.
The website is a deliberate push against agency-norms. We move in the opposite direction for any strategy or design that feels like the typical agency—the new site is unafraid to challenge the status quo and engage audiences with bold, thought-provoking content.
Photography
In the early stages of discovery, we knew that photography was an area that needed improvement. Our teams defined a vision, drawing parallels between their brand’s energy and ethos to an aesthetic that exudes intelligence, wit, sharp contrasts, and an effortless edge. To fully bring this vision to life, we conducted a leadership photoshoot. This shoot allowed us to introduce a sense of playfulness while maintaining a sharp, intentional aesthetic.
The final photography blends a mix of influences—Polaroid-style spontaneity with a refined, classic feel. The result is a look that’s effortless: vintage-inspired with an edge, exuding confidence, sophistication, and a timeless, almost cinematic energy.
